You own a small business that sells baseball caps. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
Correct Answer
Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
Key takeaways
One campaign, one budget, automatic allocation across channels.
Allocation follows performance rather than your preference.
You supply feed, budget and target; the split is automated.
Why is this the correct answer?
Spend is distributed automatically across channels based on where performance is found, all within one campaign and one budget. There is no per-channel campaign to build and no manual split to decide. That automation is the point of the campaign type — you supply the feed, the budget and the target, and the allocation decision is handed over.
Why are the other options wrong?
Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
Budget is allocated across channels rather than requiring a separate campaign for each.
Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
Manual allocation by channel preference is not available.
Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
Neither manual allocation nor separate per-channel campaigns describe how this works.
Frequently asked questions about this topic
What if one channel is clearly wasting money?
You cannot exclude it directly in this campaign type. The practical levers are improving the assets for the surfaces you do want, tightening the conversion goal so the system judges performance more strictly, or moving to a campaign type that does expose channel control.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
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