Shopping ads on google.com:
Correct Answer
all of the answers are correct
Key takeaways
Shopping listings display the merchant name.
There are no positive keywords — product data drives matching.
Shopping and text ads from one advertiser can appear on the same page.
Why is this the correct answer?
All three statements hold true at once, which is what makes this the correct answer. The listing names the merchant, so shoppers know who they would be buying from. There are no positive keywords — matching comes from product data. And Shopping ads can appear alongside text ads from the same advertiser on the same results page, which is why retailers often run both.
Why are the other options wrong?
indicate the name of the merchant
True on its own, but incomplete. The merchant name is displayed, yet the other two statements are equally correct.
don’t use keywords
Also true, since Shopping has no positive keywords, but it is only one of three accurate statements.
can be served together with text ads
True as well — Shopping and text ads can appear together — so selecting it alone leaves out the other correct statements.
Frequently asked questions about this topic
Why does the merchant name matter on the listing?
It is a trust signal and a differentiator in a unit built for comparison. Where a seller rating is also present, the two together often decide which of several identical products a shopper clicks.
Official documentation: https://support.google.com/merchants/answer/2454022
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
- 2Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory through the use of AI technology.
- 3Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google Shopping’s Local Inventory Ads help store owners meet this demand?
- 4Carey has used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey’s Google Ads management workload?
- 5How do Smart Shopping campaigns use machine learning to show a variety of the most relevant ads across Google networks to potential customers?Explained
- 6Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)Multiple correct