To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:
Correct Answer
begin the local inventory ads implementation process and complete the required steps
Key takeaways
Local inventory ads require a setup process, not a campaign setting.
You need the programme enabled, a linked Business Profile and a local inventory feed.
Per-store stock accuracy is the ongoing requirement.
Why is this the correct answer?
Advertising in-store stock is not a setting to toggle inside an existing campaign — it requires going through the local inventory ads implementation process, which means enabling the programme in Merchant Center, linking a Business Profile so Google knows the store locations, and submitting a local product inventory feed with per-store availability. Only once that groundwork exists can local stock be advertised, which is why the correct answer describes completing a process rather than flipping a switch.
Why are the other options wrong?
subdivide her product inventory and set different bids for her local and online only ads
Subdividing inventory and setting different bids is ordinary campaign structure. It does nothing to make local stock data available.
set up multichannel ads to direct customers to her online or local store
There is no multichannel ad type that simply routes customers to an online or local store on request.
enable local products in her shopping campaign and set up a product filter for “local”
There is no local product filter that enables this. Local eligibility comes from the inventory feed and programme setup, not a filter.
Frequently asked questions about this topic
What is the hardest part of local inventory ads?
Keeping per-store availability accurate. The advertising mechanics are straightforward once configured, but a shopper who travels to a store for an item that is not on the shelf is a worse outcome than not advertising at all.
Official documentation: https://support.google.com/merchants/answer/3057972
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?
- 2Office King is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?
- 3BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.)Multiple correct
- 4Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores? Select 2 Correct ResponsesMultiple correct
- 5Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
- 6OfficePlus is a well-established business that’s been running print ads for their office supply store for years. You’re asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?