Which is a required attribute when submitting a product to Google Merchant Center?
Correct Answer
A) Title
Key takeaways
Title is a required attribute, along with ID, description, link, image link, availability and price.
It is also the strongest signal for which searches the product matches.
Additional images, mobile URLs and availability dates are optional or conditional.
Why is this the correct answer?
Title is one of the core required attributes, alongside the item's ID, description, link, image link, availability and price. It is required because it is what the shopper reads and, more importantly, the field Google leans on most heavily to decide which searches the product should appear for. The other options are all optional extras that add capability without being necessary for the item to be accepted.
Why are the other options wrong?
B) Additional image URLs
Additional image URLs are optional. They let you show more views of a product, but a single required image link is enough for the item to process.
C) Mobile landing page URL
A mobile landing page URL is optional, used when you have a separate mobile-optimised page.
D) Availability date
Availability date is only relevant for preorder or backorder items, so it is conditional rather than required.
Frequently asked questions about this topic
What happens if a required attribute is missing?
The item is disapproved and stops serving, and Merchant Center Diagnostics names the missing attribute and the affected products. It is an item-level failure, so the rest of the catalogue continues normally.
Official documentation: https://support.google.com/merchants/answer/188494?hl=en
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?
- 2You’re setting up a product feed in Merchant Center for the first time, and you realise that you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?Explained
- 3Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?Explained
- 4Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?Explained
- 5What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?Explained
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