Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?
Correct Answer
B) Use a custom label to denote items included in the holiday sale
Key takeaways
Custom labels are for your own groupings, such as a sale, season or margin band.
They enable separate bidding and reporting for that set of products.
Never repurpose brand, category or title to carry commercial grouping.
Why is this the correct answer?
Custom labels exist precisely for groupings Google's own taxonomy cannot express, and a holiday sale is the classic example. Tagging the discounted items with a custom label lets Matt build a product group for exactly that set, bid on it separately and report on it independently — all without touching fields that carry meaning for matching. That separation is the point: your commercial grouping should never be smuggled into attributes Google uses to classify the product.
Why are the other options wrong?
A) Classify the products under the “holiday” Google Product Category
There is no holiday category in Google's product taxonomy, and the category attribute describes what the product is, not when it is discounted.
C) Change the ‘brand’ attribute of sale items to “holiday”
The brand attribute must hold the real brand. Overwriting it breaks matching and comparison, and risks disapproval.
D) Add “holiday sale” to the ‘Title’ attribute of all items
Promotional words in titles breach the title guidelines, and titles drive matching, so polluting them harms which searches the product appears for.
Frequently asked questions about this topic
How many custom labels can I use?
Five, numbered 0 to 4, each holding one value per product. Teams usually assign a fixed meaning to each — for example margin band, season, clearance status, best-seller flag — and document it, because unlabelled labels become unusable quickly.
Do custom labels affect which searches I match?
No. They are invisible to shoppers and play no part in matching. They exist purely to give you bidding and reporting control inside Google Ads.
Official documentation: https://support.google.com/merchants/answer/188494?hl=en
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google Shopping’s Local Inventory Ads help store owners meet this demand?
- 2Courtney sells handbags through her online boutique. Her online normal campaigns have produced a lot of clicks but not as many sales as she expected. How would Google Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?
- 3You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?Explained
- 4You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?
- 5Peter has a new online store selling electric bikes. He wants to promote his business by using a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?
- 6You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?