What can the Performance Planner assist you with?
Correct Answer
To improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition)
Key takeaways
It improves return by forecasting outcomes at different spend levels.
It shows how reallocating budget between campaigns changes the total.
Ad testing, feature advice and keyword work all happen elsewhere.
Why is this the correct answer?
Performance Planner exists to help you get more out of the same money. It forecasts what different spend levels and targets would produce, and shows how reallocating budget between campaigns changes the total, so you can drive more conversions within the return you are aiming for. It is a budgeting and forecasting tool, not an ad tester, a feature adviser or a keyword manager.
Why are the other options wrong?
To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
Creating an optimised copy of a campaign for testing describes experiments and drafts, which is a separate feature.
To determine which Google Ads features should be enabled to get the best performance from your campaigns
Feature recommendations come from the recommendations page and the optimisation score, not from a spend forecast.
To analyze the search term report and add both keywords and negative keywords, depending on historical performance
Search term analysis and negative keywords are keyword management tasks handled in the search terms report.
Frequently asked questions about this topic
How does reallocating budget increase conversions without extra spend?
Because campaigns hit diminishing returns at different points. Moving money from a campaign that has saturated its demand into one still finding cheap conversions raises the total at the same overall spend, which is exactly the trade the Planner is built to reveal.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Hank wants to use a ‘Maximise conversions’ campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?Explained
- 2What is a valid recommendation that the Performance Planner can provide?Explained
- 3What can the Performance Planner recommend?Explained
- 4If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?Explained
- 5Which of these choices would make a good optional secondary bid strategy for a client who wanted to run on Performance Max using Maximize Conversion Value as their bid strategy?Explained
- 6You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?Explained