You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
Correct Answer
With Google Ads, you can choose a maximum amount to spend per month.
Key takeaways
You choose the maximum spend, and can change or pause it at any time.
There is no minimum commitment.
Automation works within your budget; it never sets it.
Why is this the correct answer?
The relevant feature for a tight budget is that you choose the maximum you will spend. You set the budget, it caps what you can be charged, and you can change or pause it at any time with no commitment. That is what lets a small business advertise alongside much larger ones without risk of runaway cost, and the incorrect options all describe things Google Ads does not do.
Why are the other options wrong?
With Google Ads, your ads will show on every available search engine.
Ads run on Google and its partner network, not on competing search engines.
With Google Ads you always pay using cost-per-reach, predetermined by your budget.
Cost-per-reach is not the standard model. Search campaigns are bought per click.
Google Ads saves you time by deciding what your budget will be on a daily basis.
Google never decides your budget. Automation sets bids within the budget you choose.
Frequently asked questions about this topic
How do I reach as many people as possible on a small budget?
Narrow the targeting rather than widening it. A small budget spread thinly delivers too little anywhere to matter, whereas concentrating on the queries and locations closest to purchase produces meaningful delivery where it counts.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
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