Why is using the performance targets feature after utilizing the Performance Planner recommended?
Correct Answer
This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
Key takeaways
Performance targets record the plan in the account so it can be monitored.
You receive alerts when actual performance drifts from the target.
Without them a forecast is a one-off document rather than a control.
Why is this the correct answer?
Performance targets turn a forecast into something you can manage against. Having used Performance Planner to decide what a campaign should deliver, setting the target records that intention in the account and produces alerts when actual performance drifts away from it. Without that step, the plan is a document you looked at once; with it, you find out when reality diverges rather than discovering it at the end of the month.
Why are the other options wrong?
This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
Seasonality and budget reallocation are handled inside the Planner's forecast itself. The targets feature is about monitoring afterwards.
This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
Analytics insights come from Analytics. Performance targets track progress against the plan in the ads account.
This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
Nothing here fully automates account management, and setting a target to monitor is close to the opposite of removing oversight.
Frequently asked questions about this topic
How often should targets be revisited?
Whenever the plan is re-run, which for most accounts is monthly. Auction conditions move, so a target set against three-month-old assumptions will start producing alerts that reflect a stale plan rather than a real problem.
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
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