Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?
Maximize clicks
Target return on ad spend (Target ROAS)
Target cost-per-acquisition (tCPA)
Target impression share
Correct Answer
Target impression share
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About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 153 Google Ads Display questions →Related Google Ads Display questions
- 1Asmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
- 2An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.Multiple correct
- 3If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
- 4Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but she realises that it is a niche market. She wants to use a Google display ads campaign to build awareness for her new brand. Which Google display ad targeting option can help Amy with her goal of creating awareness within her niche market?
- 5A benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction.
- 6Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?