A benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction.
Tailors bids to each machine, using relevant signals present at auction time.
Considers new and old signals to evaluate repeat user intent.
Alleviates the strain on marketing resources by creating manual tasks.
Algorithmically helps set the appropriate bid for each and every auction.
Correct Answer
Algorithmically helps set the appropriate bid for each and every auction.
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About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
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- 1Which of the following matches a benefit of machine learning?
- 2Asmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
- 3Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?
- 4On the Display Network, enhanced cost-per-click (ECPC) automatically:
- 5What’s a key benefit of Responsive Display Ads?Multiple correct
- 6An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.Multiple correct