AC

Google Ads Display Certification Questions

Page 3 of 4 · 153 questions

  1. 101What’s one benefit of using responsive display ads?
  2. 102Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
  3. 103How does Google Display ads grow marketing results for advertisers?
  4. 104What is a key benefit of Smart Display campaigns?
  5. 105An account executive manages Google search campaigns and would like to extend her reach with Google display ads. She’s trying to decide whether to use the default optimised targeting or to add more layers of targeting manually herself.
  6. 106Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?
  7. 107Google Ads was constructed around three core principles focused on helping your business reach its online potential. The first of these core principles is relevance. Google Ads connects your business with the right people at the right time. Upon which other two principles was Google Ads built?
  8. 108Which of the following matches a benefit of machine learning?
  9. 109If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
  10. 110Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display Option:
  11. 111Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?
  12. 112How many websites are part of the Google Display Network?
  13. 113If John is setting up a new video campaign, which manual bidding strategy should he use?
  14. 114Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
  15. 115When planning a campaign, the first thing an advertiser thinks about should be
  16. 116A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:
  17. 117Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
  18. 118Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)Multiple correct
  19. 119Which is a benefit of using display advertising with Google to build brand awareness?
  20. 120Which Display Ad format adjusts to available ad space?
  21. 121Managed placements allow advertisers to:
  22. 122“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
  23. 123What targeting options are available on the Display Network? (Choose 2)Multiple correct
  24. 124Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
  25. 125Which ad format is recommended for building awareness?
  26. 126John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
  27. 127In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)Multiple correct
  28. 128If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
  29. 129If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
  30. 130Where can you place a client’s image and video ads?
  31. 131If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
  32. 132There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)Multiple correct
  33. 133Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
  34. 134On the Display Network, enhanced cost-per-click (ECPC) automatically:
  35. 135Which is a benefit of using a Lightbox ad?
  36. 136Which feature applies to the Google Display Network but not the Search Network?
  37. 137In order to use remarketing with Google Analytics, you need to:
  38. 138Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She's trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns? - Latest Question Answers of Google Certification Exams
  39. 139Which Display Ad format adjusts to available ad space? - Latest Question Answers of Google Certification Exams
  40. 140You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
  41. 141In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
  42. 142Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
  43. 143How long should advertisers wait after creating a new display campaign before analyzing its performance?
  44. 144Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
  45. 145Viewable cost-per-thousand impressions (vCPM):
  46. 146To raise awareness of what you’re advertising without limiting who might see your ads, you should:
  47. 147Which practice would be acceptable under Google’s editorial and technical requirements?
  48. 148Frequency capping gives advertisers the ability to specify a limit to the number of:
  49. 149In-market audience targeting consists of people:
  50. 150Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the: