“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
hovers their finger over the ad for at least 2 seconds
watches the ad for at least 2 seconds
watches the ad twice in a rob
expands or interacts with the ad
Correct Answer
expands or interacts with the ad
Official documentation: https://support.google.com/google-ads/answer/6379520
About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 153 Google Ads Display questions →Related Google Ads Display questions
- 1Which is a benefit of using a Lightbox ad?
- 2What’s a key benefit of Responsive Display Ads?Multiple correct
- 3A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two. Select 2 Correct ResponsesMultiple correct
- 4Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but she realises that it is a niche market. She wants to use a Google display ads campaign to build awareness for her new brand. Which Google display ad targeting option can help Amy with her goal of creating awareness within her niche market?
- 5Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
- 6Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?