AC

Google Ads Display Certification Questions

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  1. 51When should you use AMPHTML ads? (Choose two.) Select All Correct ResponsesMultiple correct
  2. 52Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
  3. 53How does Google Display Ads help advertisers meet their marketing objectives and drive results?
  4. 54Which group would you be able to reach with a Google Display campaign using demographic targeting?
  5. 55Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
  6. 56How Do Responsive Display Ads Use Automation?
  7. 57Which of the following are the benefits of using Responsive Display Ads? Select All Correct ResponsesMultiple correct
  8. 58What are the three main automation components of Smart Display campaigns? Select All Correct ResponsesMultiple correct
  9. 59Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
  10. 60What’s an advantage of the reach of Responsive Display Ads?
  11. 61Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
  12. 62What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
  13. 63Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
  14. 64How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
  15. 65In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
  16. 66Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)Multiple correct
  17. 67Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
  18. 68As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
  19. 69Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
  20. 70Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?
  21. 71Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
  22. 72An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two. Select 2 Correct ResponsesMultiple correct
  23. 73Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?
  24. 74A home improvement retail marketer is using a Display campaign to build out his ads. What’s a benefit that Display campaigns can give him?
  25. 75Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)Multiple correct
  26. 76Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
  27. 77An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?
  28. 78Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
  29. 79Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
  30. 80Why should an advertiser consider using responsive display ads?
  31. 81What’s an advantage of Responsive Display Ads?
  32. 82What two main ad formats can be used in a Google Display ads campaign? Select All Correct ResponsesMultiple correct
  33. 83What two types of remarketing can be used on Google Display ads? Select All Correct ResponsesMultiple correct
  34. 84Which targeting option is best for achieving brand awareness?
  35. 85Which of the following is not a component of Google Display ads’ value proposition?
  36. 86Which targeting option is best for influencing consideration?
  37. 87What are the three marketing objectives that can be met via targeting on Google Display ads? Select All Correct ResponsesMultiple correct
  38. 88Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
  39. 89What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)Multiple correct
  40. 90Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
  41. 91When should you use responsive display ads?
  42. 92Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)Multiple correct
  43. 93An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?
  44. 94Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)Multiple correct
  45. 95Reach, simplicity and automation are provided by Responsive Display Ads.
  46. 96What’s a characteristic of Responsive Display Ads?
  47. 97Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?
  48. 98Which statement is true about the value of Google Display Ads?
  49. 99Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
  50. 100Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?