In-market audience targeting consists of people:
who are currently researching options and actively considering buying a product or service like yours
who are in your overall target demographic group
whom you’ve reached through remarketing
who are interacting with contextually relevant content
Correct Answer
who are currently researching options and actively considering buying a product or service like yours
Official documentation: https://support.google.com/adwords/answer/2497941?hl=en
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About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 153 Google Ads Display questions →Related Google Ads Display questions
- 1Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)Multiple correct
- 2Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but she realises that it is a niche market. She wants to use a Google display ads campaign to build awareness for her new brand. Which Google display ad targeting option can help Amy with her goal of creating awareness within her niche market?
- 3Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
- 4Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
- 5Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)Multiple correct
- 6You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?