Which two are available in Google Ads? (Choose two.)
Select all correct answers
Company targeting, which allows you to serve ads to the people who work for a specific company you choose.
Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price.
Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.
Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
Language targeting, which lets you reach people with your selected language as their browser’s language setting.
Correct Answers
Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
Language targeting, which lets you reach people with your selected language as their browser’s language setting.
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About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 153 Google Ads Display questions →Related Google Ads Display questions
- 1Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)Multiple correct
- 2Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)Multiple correct
- 3In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
- 4Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)Multiple correct
- 5What two types of remarketing can be used on Google Display ads? Select All Correct ResponsesMultiple correct
- 6Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but she realises that it is a niche market. She wants to use a Google display ads campaign to build awareness for her new brand. Which Google display ad targeting option can help Amy with her goal of creating awareness within her niche market?