AC
HubSpot SEO CertificationUpdated

How do search engines use sitemaps?

Google uses a sitemap to locate structured data on a web page and display it in rich results.
Web crawlers use a sitemap to understand a website’s structure so they can evaluate and rank it more easily.
Web crawlers use a sitemap to follow backlinks from one site to another and assign authority to those pages.
Search engines don’t use sitemaps, but SEO experts use them to determine the information architecture of a website.

Correct Answer

Web crawlers use a sitemap to understand a website’s structure so they can evaluate and rank it more easily.

About the HubSpot SEO Certification

The HubSpot SEO Certification covers the foundations of search engine optimisation: keyword research, on-page optimisation, topic clusters and pillar pages, technical SEO and earning backlinks.

Exam guide and all 73 HubSpot SEO questions →

Related HubSpot SEO questions

  1. 1How do you build discovery and relevance for search engines?
  2. 2Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?
  3. 3Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?
  4. 4How many links does it take to rank high in search results?
  5. 5Choose all that apply. What data can you gather about your website from Google Search Console?Multiple correct
  6. 6You’re trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what’s already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?