Which statement summarises a Google App campaign?
A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.
A Google tool that automatically creates an app based on an advertiser’s website and supplied content.
A platform in Google Ads that lets advertisers promote their products and services exclusively on apps they don’t own.
An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.
Correct Answer
An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 178 Google Ads Apps questions →Related Google Ads Apps questions
- 1Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
- 2Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct ResponsesMultiple correct
- 3Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct ResponsesMultiple correct
- 4Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?
- 5You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two.) Select 2 Correct ResponsesMultiple correct
- 6Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct ResponsesMultiple correct