Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
They unlock additional segmentation options for placements that occur on YouTube.
They’re an effective way to directly compare conversion data against similar businesses.
They offer insights into video assets, so best-performing ones can be given priority.
They provide additional conversion data, so better business decisions can be made.
Correct Answer
They provide additional conversion data, so better business decisions can be made.
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 178 Google Ads Apps questions →Related Google Ads Apps questions
- 1Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?
- 2George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
- 3What are two ways to achieve creative excellence in Google App campaigns? (Choose two)Multiple correct
- 4Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?
- 5What are the three tracking solutions for Google App campaigns?
- 6Which three tracking solutions do Google App campaigns offer?