AC

Google Ads Apps Certification Questions

Page 3 of 4 · 178 questions

  1. 101What are the two most common reasons why a finance company might choose to promote its app?Multiple correct
  2. 102In Google Search campaigns, Jenny routinely replaces low-performing ads, but she knows that Google App campaign best practices are different. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?
  3. 103Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?
  4. 104What impact has machine learning made on the marketing industry?
  5. 105Felix is measuring view-through conversions (VTCs) with another network and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google in addition to the network that he uses?
  6. 106Why do Google App campaigns perform better when provided with a diverse portfolio of assets?
  7. 107Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?
  8. 108Vivian has been put in charge of a few clients who are interested in running Google App campaigns. Some campaigns will use target cost per action (tCPA), while others use target cost per install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two)Multiple correct
  9. 109Why might a shopper prefer to make a purchase using a retail app rather than a retail website?
  10. 110Which three tracking solutions do Google App campaigns offer?
  11. 111Claire understands the impact that an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimise the listing, so that users who land there will be more likely to download. Which three components of the Google Play Store listing should Claire and the developer team review first? (Choose three)Multiple correct
  12. 112A creative agency is creating image assets for an upcoming app campaign. Which two of the following responses are considered best practices? (Choose two.) Select 2 Correct ResponsesMultiple correct
  13. 113A dating app earns $50 in revenue every time an app user upgrades to Premium level and A banking app knows those who use the app to deposit checks are more likely to remain loyal customers. these two scenarios make sense for the advertiser to run a campaign focused on in-app actions.Multiple correct
  14. 114Which statement is true regarding Conversions in a Google App campaign?
  15. 115Which benefit of Google App campaigns aligns with the following statement about machine learning?
  16. 116Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?
  17. 117Robert is about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?
  18. 118Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?
  19. 119Clara’s colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?
  20. 120Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)Multiple correct
  21. 121Anne is looking at the ‘Performance’ column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms ‘low’ , ‘good’ and ‘best’ in the column. Asset ratings are distributed based on which criteria?
  22. 122Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?
  23. 123What are two ways that marketers can benefit from machine learning in Google Ads? (ChooseMultiple correct
  24. 124What are two ways that a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two)Multiple correct
  25. 125What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)Multiple correct
  26. 126Megan is setting up a Google App campaign but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
  27. 127Maria completed the ‘Headline’ section of her text assets and now needs to complete the ‘Description’ section. Which factors must Maria consider?
  28. 128Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.) Select All Correct ResponsesMultiple correct
  29. 129A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?
  30. 130Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?
  31. 131Janelle is running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine towards a successful outcome? (Choose three)Multiple correct
  32. 132What are two reasons why businesses should consider building a mobile app? (Choose two.) Select All Correct ResponsesMultiple correct
  33. 133Which of the following definitions describes ‘Events’ in relation to app measurement?
  34. 134Roberto is expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three)Multiple correct
  35. 135What is usually the last touch point at which you might influence a user’s decision to install your app?
  36. 136Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?
  37. 137Henry has been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?
  38. 138Sophie has been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?
  39. 139Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?
  40. 140Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.) Select All Correct ResponsesMultiple correct
  41. 141What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.) Select 2 Correct ResponsesMultiple correct
  42. 142Healthy Life HQ10, a Health and wellbeing company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app? (Choose three.) Select All Correct ResponsesMultiple correct
  43. 143Canadian company Fresco Arts is planning to expand to three additional international markets within the year. Which three benefits might be likely outcomes of this plan? (Choose three.) Select All Correct ResponsesMultiple correct
  44. 144Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.) Select 2 Correct ResponsesMultiple correct
  45. 145Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?
  46. 146Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers. Select All Correct ResponsesMultiple correct
  47. 147You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers. Select All Correct ResponsesMultiple correct
  48. 148Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes, and architectural tours? Select the best answer.
  49. 149Why is conversion tracking critical for Google App campaigns?
  50. 150When setting up a new App campaign, which three settings must be made at the campaign level? Select the best answer.