Which benefit of Google App campaigns aligns with the following statement about machine learning?
Simplicity: Greater inventory and more ad formats mean machine learning can serve ads to a wide audience of interested users.
Reach: The complexity of creative A/B testing and the possibility of human bias disappear with an automated approach to campaign management.
Creativity: More inventory and ad formats means generative machine learning can serve ads to a wide audience in various formats.
Relevance: Machine learning processes massive amounts of data to deliver the most effective message to the right user at the right time
Correct Answer
Relevance: Machine learning processes massive amounts of data to deliver the most effective message to the right user at the right time
Official documentation: https://support.google.com/google-ads/answer/15400292
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
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- 1How does machine learning in Google App campaigns benefit both marketers and users?
- 2You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?
- 3Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct ResponsesMultiple correct
- 4You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two.) Select 2 Correct ResponsesMultiple correct
- 5Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct ResponsesMultiple correct
- 6Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?