You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?
By delivering ads to as many users as possible in one location.
By delivering relevant ads to users only on YouTube.
By delivering a unique ad to every individual user
By delivering a relevant ad to the right user at the right time.
Correct Answer
By delivering a relevant ad to the right user at the right time.
Topics in this question
About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 178 Google Ads Apps questions →Related Google Ads Apps questions
- 1How does machine learning in Google App campaigns benefit both marketers and users?
- 2Which benefit of Google App campaigns aligns with the following statement about machine learning?
- 3Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct ResponsesMultiple correct
- 4You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two.) Select 2 Correct ResponsesMultiple correct
- 5Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct ResponsesMultiple correct
- 6Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?