In Google Search campaigns, Jenny routinely replaces low-performing ads, but she knows that Google App campaign best practices are different. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?
Every two to three days.
Every month.
Every week.
Every two to three months
Correct Answer
Every two to three months
Topics in this question
About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 178 Google Ads Apps questions →Related Google Ads Apps questions
- 1Anne is looking at the ‘Performance’ column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms ‘low’ , ‘good’ and ‘best’ in the column. Asset ratings are distributed based on which criteria?
- 2Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?
- 3Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?
- 4Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct ResponsesMultiple correct
- 5Sophie has been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?
- 6Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?