Megan is setting up a Google App campaign but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
App campaigns don’t allow location targeting at a more granular level than country-level.
Users outside of the location target area might feel excluded.
Competition becomes more focused at a granular level.
The system works best when working from the largest dataset possible.
Correct Answer
The system works best when working from the largest dataset possible.
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
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