Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?
A focus on “In-app actions” while targeting “Users who have interacted with the app previously”.
A focus on “Install volume” while targeting “All users”.
A focus on “In-app actions”.
A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.
Correct Answer
A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 178 Google Ads Apps questions →Related Google Ads Apps questions
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