Felix is measuring view-through conversions (VTCs) with another network and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google in addition to the network that he uses?
Google offers more segmentation information for VTCs than all other networks.
The VTC metric used by Google is different from most other networks.
Google has a VTC industry benchmark to compare against similar businesses.
He’ll receive consistent measurement across his marketing landscape.
Correct Answer
He’ll receive consistent measurement across his marketing landscape.
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 178 Google Ads Apps questions →Related Google Ads Apps questions
- 1Why is conversion tracking critical for Google App campaigns? Select the best answer.
- 2Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
- 3Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.) Select All Correct ResponsesMultiple correct
- 4Why is conversion tracking critical for Google App campaigns?
- 5What should you keep in mind when selecting events to measure in a Google App campaign?
- 6George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?