What should you keep in mind when selecting events to measure in a Google App campaign?
Pick an event with significant value, regardless of how often it occurs.
Pick an event with low value that happens on a very significant basis.
Pick an event that can be compared against similar apps.
Pick an event that matters to your business and occurs frequently.
Correct Answer
Pick an event that matters to your business and occurs frequently.
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 178 Google Ads Apps questions →Related Google Ads Apps questions
- 1Which components of a Google App campaign allow marketers to reach valuable users?
- 2Which brand safety measures are in place by default when setting up a Google App campaign?
- 3What are two ways that a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two)Multiple correct
- 4Why is conversion tracking critical for Google App campaigns? Select the best answer.
- 5Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.) Select All Correct ResponsesMultiple correct
- 6Which of the following definitions describes ‘Events’ in relation to app measurement?