Why is conversion tracking critical for Google App campaigns? Select the best answer.
Conversion tracking provides insights that help shape push notifications for your apps
Conversion tracking enables you to understand individual user preferences
Data captured with conversion tracking can be used to target specific users
Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns
Correct Answer
Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 178 Google Ads Apps questions →Related Google Ads Apps questions
- 1Why is conversion tracking critical for Google App campaigns?
- 2Which components of a Google App campaign allow marketers to reach valuable users?
- 3What are two ways that a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two)Multiple correct
- 4Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
- 5Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct ResponsesMultiple correct
- 6Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct ResponsesMultiple correct