AC

Google Ads Apps Certification Questions

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  1. 51Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?
  2. 52Which components of a Google App campaign allow marketers to reach valuable users?
  3. 53A financial company wants to run an app campaign and needs to create assets. What’s the maximum number of HTML, image, and video assets per ad group for an app campaign?
  4. 54Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?
  5. 55Correct order is:
  6. 56What drives impact at scale for Google App campaigns?
  7. 57Which two in-app actions are common across a variety of industries? (Choose two.) Select All Correct ResponsesMultiple correct
  8. 58While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.) Select All Correct ResponsesMultiple correct
  9. 59You work for an agency and it’s time to discuss creative assets with your client. For an app campaign, what’s the maximum number of HTML, image and video assets per ad group?
  10. 60You’re creating an app campaign and it’s time to consider creative assets. What’s the cap for the number of HTML, image and video assets per ad group for an app campaign?
  11. 61Desmond has an online library full of quality images of his app. What’s the maximum number of image assets Desmond can add to one ad group within a Google App campaign?
  12. 62How do the majority of app downloaders discover apps?
  13. 63How does asset variety help with reach?
  14. 64Correct matches are:
  15. 65Your colleagues have read a lot about Google App campaigns and are eager to start a campaign of their own. What’s the first step they should take before they use the Google Ads interface?
  16. 66For a Google App campaign optimising to a tCPA of £10, what would be the recommended minimum budget?
  17. 67You’ve read a lot about Google App campaigns and you’re excited to get your own campaign up and running. What should you do first before you set up your campaign in the Google Ads interface?
  18. 68Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?
  19. 69Your company owns a productivity app and plans to expand outside of the US into Latin America. They hire a professional translation service and believe it’ll be ready to launch as soon as the translation is complete. Which steps should they consider taking before launching?
  20. 70Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?
  21. 71As a marketer for an eCommerce business, which reason highlights why apps matter to you?
  22. 72Which app type is the most downloaded on Google Play?
  23. 73What are the four types of ad assets available in Google App campaigns?
  24. 74After running a Google App campaign for several days, you’ve noticed it’s still in a learning phase. Which factor can cause an App campaign to stay in the learning phase for an extended time?
  25. 75For accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? (Choose three.) Select All Correct ResponsesMultiple correct
  26. 76Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?
  27. 77Rose has run her Google App campaign for a long time and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two)Multiple correct
  28. 78What’s a benefit of gathering data about events that happen in an app?
  29. 79Which of the following roles does an app play in overall business strategy?
  30. 80Which two things are essential for a Google App campaign to run smoothly and successfully? (Choose two)Multiple correct
  31. 81Simon has been in the marketing industry for a few years. He’s learning about the ways in which machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?
  32. 82Average device screen size and Availability of high-speed internet and Average device battery life are three technology-related considerations might impact how an app performs by market.Multiple correct
  33. 83At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?
  34. 84Why should companies with physical locations embrace app usage?
  35. 85Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?
  36. 86You’re working with a creative agency to develop image assets for an app campaign, and the agency wants to know what aspect ratios are accepted. How do you respond?
  37. 87Which two advantages do humans have over machines when it comes to marketing? (Choose two)Multiple correct
  38. 88What are the three tracking solutions for Google App campaigns?
  39. 89Why should marketers align with their app developer teams?
  40. 90Which report might help to identify countries in which an app is getting visitors, but isn’t yet localised?
  41. 91Walt wants to provide strategic guidance for the Google App campaign that he’s managing. He wants the campaign to work within specific boundaries, towards a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two)Multiple correct
  42. 92Which two in-app actions are examples of those relevant to the retail industry? (Choose two.) Select All Correct ResponsesMultiple correct
  43. 93What two things are marketers realising as machine learning becomes more widely used? (Choose two)Multiple correct
  44. 94Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.) Select All Correct ResponsesMultiple correct
  45. 95Which brand safety measures are in place by default when setting up a Google App campaign?
  46. 96You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?
  47. 97A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?
  48. 98Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three.) Select All Correct ResponsesMultiple correct
  49. 99What are three reasons why a retail company would invest in app promotion? (Choose three.) Select All Correct ResponsesMultiple correct
  50. 100You’re working to expand a travel app into new markets in southeast Asia. When considering how to localize app design and payment methods, what should be your first step?