AC

Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

An ad must be more than 75% on screen for more than two seconds.
An ad must be more than 75% on-screen for more than five seconds.
An ad must be more than 50% on screen for more than five seconds.
An ad must be more than 50% on screen for more than two seconds.

Correct Answer

An ad must be more than 50% on screen for more than two seconds.

About the Google Ads Apps Certification

The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.

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Related Google Ads Apps questions

  1. 1Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?
  2. 2Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?
  3. 3Alex has read a lot about Google App campaigns and he’s eager to start one of his own. What’s the first thing that he should do before jumping into the Google Ads interface?
  4. 4Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?
  5. 5You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two.) Select 2 Correct ResponsesMultiple correct
  6. 6Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct ResponsesMultiple correct