Your colleagues have read a lot about Google App campaigns and are eager to start a campaign of their own. What’s the first step they should take before they use the Google Ads interface?
They should create a library of assets to use during the ad creation process.
They should gather feedback from people who use their app regularly.
They should conduct thorough research on apps belonging to similar businesses.
They should define the goal they want to achieve with an App campaign.
Correct Answer
They should define the goal they want to achieve with an App campaign.
Official documentation: https://support.google.com/google-ads/answer/9176652
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 178 Google Ads Apps questions →Related Google Ads Apps questions
- 1Alex has read a lot about Google App campaigns and he’s eager to start one of his own. What’s the first thing that he should do before jumping into the Google Ads interface?
- 2You’ve read a lot about Google App campaigns and you’re excited to get your own campaign up and running. What should you do first before you set up your campaign in the Google Ads interface?
- 3Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct ResponsesMultiple correct
- 4Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
- 5You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two.) Select 2 Correct ResponsesMultiple correct
- 6Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?