After running a Google App campaign for several days, you’ve noticed it’s still in a learning phase. Which factor can cause an App campaign to stay in the learning phase for an extended time?
The campaign name can cause this
Language setting can cause this
Providing only text assets can cause this
A low budget can cause this
Correct Answer
A low budget can cause this
Official documentation: https://support.google.com/google-ads/answer/6167162
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
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- 1Henry has been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?
- 2Janelle is running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine towards a successful outcome? (Choose three)Multiple correct
- 3Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct ResponsesMultiple correct
- 4Your manager is questioning the need for you to spend time on your new Google App campaign, since “machine learning is doing everything.” What are three things you can tell your manager you’re doing to guide the campaign? Select the best answers. Select All Correct ResponsesMultiple correct
- 5For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
- 6For a Google App campaign optimising to a tCPA of £10, what would be the recommended minimum budget?