What can automated bidding help an advertiser improve?
Correct Answer
Performance
Key takeaways
Automated bidding improves performance from the same budget.
It works by pricing each auction individually.
It does not affect competitors, language settings or ad creative.
Why is this the correct answer?
Automated bidding improves performance — more of whatever you are optimising towards, from the same budget. It achieves that by pricing each auction individually using signals that cannot be applied manually at scale, so money moves towards the auctions most likely to deliver. The other options name things bidding has no influence over: competition, language settings and ad creative are all outside its remit.
Why are the other options wrong?
Competition
You cannot influence the competition. Other advertisers bid as they choose, and bidding automation does not change who you face.
Languages
Language targeting is an advertiser setting, unrelated to bid automation.
Calls-to-action
Calls to action are ad copy, a creative decision rather than a bidding one.
Frequently asked questions about this topic
How soon should I expect a change after switching strategy?
Allow a learning period while the system gathers data, and expect volatility during it. Judging a new strategy after a few days, or editing it repeatedly, restarts learning and prevents it settling.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
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