What happens if you violate Google policy?
Correct Answer
Your item is disapproved and your account is suspended.
Key takeaways
The offending item is disapproved; serious or repeated breaches suspend the account.
Account suspension stops every product serving, not just the offender.
Unresolved item disapprovals are what escalate.
Why is this the correct answer?
Policy enforcement works at two levels. The specific item that breaches policy is disapproved and stops serving, and where violations are serious or repeated the escalation is to the account itself, which stops everything serving. That two-stage structure is why unresolved disapprovals matter so much more than they first appear: the individual item is a warning, the account is the consequence.
Why are the other options wrong?
Your feed is disapproved and your item is suspended.
This inverts the levels. The item is disapproved and the account is suspended, not the other way round.
Your ad is disapproved and your campaign is suspended.
Campaigns are not the unit of suspension for a product data policy breach.
Your campaign is disapproved and your ad is suspended.
Again inverted, and campaigns are not what policy enforcement acts on here.
Frequently asked questions about this topic
How quickly should I act on a disapproval?
Promptly, and fix the cause across the catalogue rather than the individual flagged items. A single disapproval is routine; a pattern left unresolved is what triggers account-level action.
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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