Which category type does irresponsible data collection fall under in the Google Ads Policy?
Correct Answer
Prohibited practice
Key takeaways
Irresponsible data collection is a prohibited practice.
Practices govern advertiser behaviour; content policies govern what is shown.
Restricted content is permitted with limits; prohibited content is not permitted at all.
Why is this the correct answer?
Irresponsible data collection sits under prohibited practices, which covers things advertisers must not do rather than content they must not show. The distinction runs through the whole policy structure: prohibited content is about what appears in the ad, restricted content is about what may appear with limits, editorial standards govern quality and formatting, and prohibited practices govern behaviour — including how user data is gathered and handled.
Why are the other options wrong?
Prohibited content
Prohibited content covers what may not be advertised at all, such as dangerous products. Data collection is conduct, not content.
Editorial standards
Editorial standards govern clarity, formatting and professional quality of the ad itself.
Restricted content
Restricted content covers what can be advertised under conditions, such as alcohol or gambling.
Frequently asked questions about this topic
What counts as irresponsible data collection?
Collecting personal or financial information over an insecure connection, gathering it without adequate disclosure, or misusing what you collect. The secure checkout requirement for Shopping is the most concrete expression of this policy for retailers.
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
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