AC

Shopping Ads Certification Questions

Page 3 of 9 · 407 questions

  1. 101Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals?Multiple correct
  2. 102The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?Multiple correct
  3. 103Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?Explained
  4. 104Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)Multiple correct
  5. 105Where can Standard Shopping ads appear? Choose three. Select 3 Correct ResponsesMultiple correct
  6. 106What are three benefits of a Performance Max campaign? Choose three.Multiple correct
  7. 107Which definition corresponds to a free product listing?Explained
  8. 108Which of the following is something retailers shouldn’t do in a shifting retail landscape?Explained
  9. 109Which configuration must you configure before launching a Performance Max campaign?Explained
  10. 110True or false? Shopping campaigns can help promote online and local inventory.
  11. 111Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
  12. 112Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct ResponsesExplained
  13. 113What can Local Catalog Ads do? Select All Correct ResponsesExplained
  14. 114What configuration do you need before you can launch a Performance Max campaign?Explained
  15. 115Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?Explained
  16. 116In which three places can Standard Shopping ads appear? Choose three. Select 3 Correct ResponsesMultiple correct
  17. 117What goal in a Performance max campaign will help you get new customers?Explained
  18. 118When do you pay for a Shopping ad?Explained
  19. 119You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?Explained
  20. 120What’s the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?Explained
  21. 121What’s automatically optimized with a Performance max campaign?Explained
  22. 122Of these programs, which are the most commonly used in Google Merchant Center? Choose two. Select 2 Correct ResponsesMultiple correct
  23. 123Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?Explained
  24. 124How can you help build a better consumer experience to drive action? Choose three. Select 3 Correct ResponsesMultiple correct
  25. 125How does Google enforce policy violations?Explained
  26. 126What marketing objective does Performance Max for Retail use?Explained
  27. 127Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?Explained
  28. 128What are three ways Shopping ads help you reach your goals? Choose three. Select 3 Correct ResponsesMultiple correct
  29. 129What’s an example of an online sales goal?Explained
  30. 130Which of these website features are required in order to advertise on Shopping ads?Explained
  31. 131What’s the relationship between Google Merchant Center and Google Ads?Explained
  32. 132Which category type does irresponsible data collection fall under in the Google Ads Policy?Explained
  33. 133Which two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct ResponsesMultiple correct
  34. 134Which statements are aligned with Google’s policy mission? Choose three. Select 3 Correct ResponsesMultiple correct
  35. 135Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?Explained
  36. 136What’s the purpose of products groups in a Shopping campaign?Explained
  37. 137We want users to trust the ads on our platform, so we strive to ensure ads are clear and honest, and provide the information that users need to make informed decisions. We don’t allow ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, or businesses. Source: Google’s Article on MisrepresentatioExplained
  38. 138You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?Explained
  39. 139Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Select 2 Correct ResponsesMultiple correct
  40. 140Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct ResponsesMultiple correct
  41. 141You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct ResponsesMultiple correct
  42. 142You’re a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?Explained
  43. 143Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?Explained
  44. 144You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?Explained
  45. 145How are Shopping ads created?Explained
  46. 146What are two features of a Standard Shopping campaign? Choose two. Select 2 Correct ResponsesMultiple correct
  47. 147What are two benefits of automated bidding? (Choose two.) Select All Correct ResponsesMultiple correct
  48. 148Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?Explained
  49. 149The two ways to get your business goals fueled by Google Ads are to Get more of the right people to visit your website and Increase online, in-app, in-person, and over-the-phone sales.Multiple correct
  50. 150Automating your bid contribute to a successful Google Ads campaign. Because in the manual bidding, if you do not bid efficiently, you could miss valuable conversions.Explained