Which definition corresponds to a free product listing?
Correct Answer
Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
Key takeaways
Free listings appear on the Shopping tab at no cost per click.
They use the same Merchant Center feed as paid Shopping ads.
No auction means no bids, no budget, no prioritisation.
Why is this the correct answer?
Free listings put products on the Shopping tab at no cost per click, giving retailers visibility independent of budget. They are generated from the same Merchant Center feed as paid Shopping ads, so the same data work serves both. Sitting outside the auction, they offer no bidding, no budget and no way to prioritise particular items — free reach in exchange for control.
Why are the other options wrong?
Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
Auction participation and optimisation controls describe paid Shopping campaigns. Free listings have neither.
Free product listings use product information directly from the website to curate no-cost ads without a product feed.
A Merchant Center feed is still required. Google may supplement it with site data, but it does not curate listings from the website alone.
Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
Paid ads are never demoted into free listings. They are separate surfaces reading the same feed.
Frequently asked questions about this topic
Are free listings worth setting up if I already run paid Shopping?
Yes, because the work is largely done — the same feed powers both — and the reach is incremental rather than cannibalising paid clicks. It is one of the few genuinely free additions available to a retailer already in Merchant Center.
Official documentation: https://support.google.com/merchants/answer/9199328
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Which definition corresponds to a free product listing?Explained
- 2Which of these choices describes a free product listing?Explained
- 3What are free product listings?Explained
- 4Which definition of attributes in the product feed is correct?Explained
- 5You’ve owned a successful online retail business for 10 years. Recently, shopping behaviour has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed. Which two actions should you take? Choose two.Multiple correct
- 6You’re setting up a product feed in Merchant Center for the first time, and you realise that you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?Explained