How are Shopping ads created?
Correct Answer
When a user enters a query, Google’s system determines which ad appears according to the product information in Merchant Center and the bid set in Google Ads.
Key takeaways
Google builds the listing from your Merchant Center product data.
Matching comes from title, description, category and attributes.
There is no ad copy to write, so feed quality is the lever.
Why is this the correct answer?
Shopping ads are assembled by Google rather than written by the advertiser. When someone searches, the system matches the query against the product data in your Merchant Center feed — the title, description, category and attributes — and builds the listing from that data, showing the image, price, title and merchant name. There is no ad creative to compose, which is why feed quality is the main performance lever in Shopping.
Why are the other options wrong?
When a user enters a query, Google’s system determines which ad appears based on the campaign and bid settings in Merchant Center.
This describes matching against something other than your product data, which is not how Shopping determines relevance.
When a user enters a query, Google’s system determines which ad appears according to keywords in Google ads and the bid set in the Merchant Center.
Close, but it misstates the basis on which the system selects and builds the listing.
When a user enters a query, Google’s system determines which ad appears according to keywords in Google Ads.
Also a near-miss on the mechanism — the determining input is the product data in the feed.
Frequently asked questions about this topic
How do I change which searches my products appear for?
Improve the product data, particularly the title. A title that leads with brand, product type and the distinguishing attributes matches commercial queries better than a marketing-led one. Negative keywords handle exclusion in the other direction.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Which basic website requirement must everyone follow in order to advertise on Shopping ads?Explained
- 2Which statement is true about Shopping ads?Explained
- 3What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?Explained
- 4Where might you see Standard Shopping ads? Choose three. Select 3 Correct ResponsesMultiple correct
- 5You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?Explained
- 6Which of these is a benefit of Shopping Ads?Explained