We want users to trust the ads on our platform, so we strive to ensure ads are clear and honest, and provide the information that users need to make informed decisions. We don’t allow ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, or businesses. Source: Google’s Article on Misrepresentatio
Correct Answer
Misrepresentation of self or product
Key takeaways
Misleading claims about the product, seller or offer are misrepresentation.
It covers the item, the business and the terms of the offer.
The policy exists so shoppers can trust the ad without checking it.
Why is this the correct answer?
Advertising something other than what you actually deliver falls under misrepresentation of self or product. The policy covers misleading claims about the item, the seller or the offer — a price that is not the real price, a product that is not what arrives, a business presenting itself as something it is not. It exists so that a shopper can trust what the ad says without verifying it first.
Why are the other options wrong?
Return policy
Return policy requirements are about disclosure of your terms rather than misrepresenting the product.
Usefulness
Usefulness is not a Google Ads policy category.
Unsupported Shopping content
Unsupported Shopping content covers items that cannot be advertised on the Shopping surface, which is a different problem from misrepresentation.
Frequently asked questions about this topic
Is a feed price mismatch treated as misrepresentation?
In effect yes — advertising a price the landing page does not honour misleads the shopper, which is why price mismatches are enforced firmly and can escalate to account level if left unresolved across a catalogue.
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?Explained
- 2Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)Multiple correct
- 3You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
- 4Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google Shopping’s Local Inventory Ads help store owners meet this demand?
- 5Courtney sells handbags through her online boutique. Her online normal campaigns have produced a lot of clicks but not as many sales as she expected. How would Google Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?
- 6You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?Explained