AC

Shopping Ads Certification Questions

Page 7 of 9 · 407 questions

  1. 301Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?
  2. 302How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?Explained
  3. 303Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?
  4. 304What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?Explained
  5. 305Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?
  6. 306Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?
  7. 307Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable?
  8. 308Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type. Which view will Kathi’s potential customers be able to browse on her new Local Catalog ad?
  9. 309Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads. What’s one benefit Boards by Ben can access by using a Local Inventory ad?
  10. 310Office King is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help Office King?Explained
  11. 311Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)Multiple correct
  12. 312The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page. What’s most likely to be the problem?Explained
  13. 313Glenn’s new business is growing slowly, but he’s worried about cash flow. How can Smart Shopping campaigns help Glenn’s business?Explained
  14. 314Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?
  15. 315Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock?
  16. 316Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?
  17. 317Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?
  18. 318What’s one way to create a seamless experience for your retail customers?Explained
  19. 319How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time?Explained
  20. 320Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?
  21. 321What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)Multiple correct
  22. 322Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?
  23. 323Which statement is true about Local Catalog ads?Explained
  24. 324Which type of automated bidding strategy is target cost-per-acquisition (CPA)?Explained
  25. 325What are two ways to grow your business by helping consumers who want to buy at a local, physical store?Multiple correct
  26. 326Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance could use the GDN?
  27. 327How do Shopping ads help improve the quality of leads over standard text ads?Explained
  28. 328Ruth is going to sell products that Google considers adult-oriented. How should she label her content?Explained
  29. 329How can advertisers use Shopping campaign ads in order to drive sales?Explained
  30. 330Shopping campaigns use:Explained
  31. 331Shopping ads should be used for:Explained
  32. 332Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?
  33. 333When creating a file to upload to Merchant Center, what format is accepted?Explained
  34. 334Which can you sell on Google Shopping?Explained
  35. 335Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected. How can…Explained
  36. 336You want to prevent your ads from appearing for certain search terms. How would you do it?Explained
  37. 337According to Google Shopping Policies, what can be included in promotional text?Explained
  38. 338To maintain an active data feed, you must update the feed every:Explained
  39. 339At which level can you add promotional text to Product Listing Ads?Explained
  40. 340What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?Explained
  41. 341Product Listing Ads should be used for:Explained
  42. 342How are product groups used in Shopping campaigns?Explained
  43. 343Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:Explained
  44. 344Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?Explained
  45. 345After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?
  46. 346Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?
  47. 347In Google Merchant Center, a target country is the country where:Explained
  48. 348You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?Explained
  49. 349Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:Explained
  50. 350Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?