Ruth is going to sell products that Google considers adult-oriented. How should she label her content?
Correct Answer
D) Identify products using the ‘adult’ attribute and in Google Merchant Center settings
Key takeaways
Use the dedicated adult attribute on the items concerned.
There is also an account-level adult setting in Merchant Center.
Custom labels and description text carry no policy meaning.
Why is this the correct answer?
Adult-oriented products have to be declared in two places, and the question is testing whether you know it is both. The adult attribute marks the individual items in the feed, and there is an account-level setting in Merchant Center for merchants whose whole catalogue is adult. Declaring it properly is what keeps the products eligible in the right contexts — failing to declare correctly risks disapprovals or account-level action, which is why free-text hints in a description are not an acceptable substitute.
Why are the other options wrong?
A) Mark ‘adult’ in a separate custom label attribute as part of the data feed
Custom labels are free-form fields for your own grouping, such as margin or season. They carry no policy meaning, so marking adult there declares nothing to Google.
B) Include the text “adult” in the product description
Writing the word in the description is unstructured text. Google's systems act on the dedicated attribute, not on a mention in prose.
C) Email the support team through the Google Merchant Center Help Center
Support does not label your catalogue for you. This is a feed and settings task the merchant performs.
Frequently asked questions about this topic
What happens if adult content is not declared correctly?
Items can be disapproved and, where the problem is systematic, the account itself can be suspended. Because policy enforcement can escalate to account level, this is one of the areas where getting the feed right first time genuinely matters.
Official documentation: https://support.google.com/merchants/answer/188494?hl=en
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Courtney sells handbags through her online boutique. Her online normal campaigns have produced a lot of clicks but not as many sales as she expected. How would Google Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?
- 2Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
- 3Samira recently opened an online potted plant shop and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?Explained
- 4Julia owns a used video game store. She’s been using google shopping ads for a few months. Which two forms of data are easily available for Julia to continue optimizing the performance of her campaigns?(choose two.)Multiple correct
- 5Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?
- 6Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable?