How can advertisers use Shopping campaign ads in order to drive sales?
Correct Answer
By taking advantage of Google customer reviews, merchant promotions, and product ratings.
Key takeaways
Shopping ads are driven by product data, so enrich the feed rather than the creative.
Customer reviews, product ratings and merchant promotions all add trust or urgency inside the ad unit.
You cannot choose a position, control the styling or attach video to a Shopping listing.
Why is this the correct answer?
A Shopping ad wins on the strength of its product data, so the levers that lift sales are the ones that enrich what the shopper sees before the click. Google customer reviews add seller-level star ratings, product ratings add item-level stars aggregated from review sources, and merchant promotions attach a special offer link to the listing. Each one adds credibility or urgency inside the ad unit itself, which lifts click-through and pre-qualifies the click, because the shopper has already seen the price, the image, the rating and the offer before they arrive.
Why are the other options wrong?
By submitting a 30-second video demonstration of the product.
Shopping ads are built from a product feed, not from uploaded video creative. Video belongs to a different format entirely, a video campaign on YouTube, and cannot be attached to a standard Shopping listing.
By choosing color schemes that match their website’s appearance and style.
Advertisers do not control the styling of a Shopping ad. Google renders the image, title, price and merchant name from the feed in a fixed format, which is precisely what makes the listings comparable to shoppers.
By selecting a specific position on the page of search results.
No Google Ads format lets you buy a specific position. Placement is decided in the auction each time, based on your bid and quality signals, so position can be influenced but never selected.
Frequently asked questions about this topic
How do I add merchant promotions to my Shopping ads?
In Merchant Center, go to Marketing and then Promotions to create the offer, and make sure the promotions feature is enabled for your account and target country. Promotions are matched to products by ID or applied to all products, and they surface as a special offer link on the listing once approved.
What is the difference between Google customer reviews and product ratings?
Google customer reviews are about you as a seller: they collect post-purchase feedback and produce a seller rating. Product ratings are about the item, aggregated from sources such as review feeds and third-party aggregators, and show as stars on the individual listing.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)Multiple correct
- 2Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? (Choose two.)Multiple correct
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- 4Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?
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