You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?
Correct Answer
B) Segment performance by various shopping views in the “Dimensions” tab
Key takeaways
Segment by shopping views in the Dimensions tab to see where performance differs.
Breakdowns by brand, category, product type or item ID reveal the opportunities.
Those findings drive how you split inventory into product groups for bidding.
Why is this the correct answer?
An All products group gives one bid across everything, so before you can optimise you need to see where performance actually differs. Segmenting by shopping views in the Dimensions tab does that: it breaks results down by attributes such as brand, category, product type or item ID, revealing which slices earn their spend and which do not. Those findings are what tell you how to subdivide into product groups and bid separately.
Why are the other options wrong?
A) Check impressions for each product in Merchant Center
Merchant Center reports on feed and item status rather than campaign performance, so it will not show you where your advertising spend is working.
C) See query-level product performance in the “Keywords” tab
Shopping campaigns have no keywords, so there is no query-level product performance in a Keywords tab.
D) Understand which creatives perform best in the “Ads” tab
There are no creatives to compare in Shopping. The ads are generated from feed data, so an Ads tab analysis does not apply.
Frequently asked questions about this topic
What do I do once I have found the differences?
Subdivide the All products group along whichever attribute showed the clearest performance split, then bid each new group according to its own return. Subdivide gradually — creating hundreds of groups at once leaves too little data in each to act on.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory through the use of AI technology.
- 2You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?Explained
- 3You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
- 4You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?
- 5Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
- 6Samira recently opened an online potted plant shop and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?Explained