Which can you sell on Google Shopping?
Correct Answer
A) Used goods
Key takeaways
Used goods can be sold on Google Shopping as long as condition is declared accurately.
The condition attribute accepts new, refurbished or used.
Services, real estate and travel fares are excluded, and use other Google ad products.
Why is this the correct answer?
Used goods are allowed on Google Shopping, provided the listing is honest about condition. The feed carries a condition attribute with values of new, refurbished or used, and the item has to be described accurately. The other options here are all excluded because they are not physical products with a price and a stock level: services, property and travel fares are each handled by a different Google advertising product rather than by a Shopping feed.
Why are the other options wrong?
B) Hotel and travel fares
Travel inventory is not sold through Shopping feeds. Hotel and flight pricing is handled by Google's dedicated travel products, which take live rates and availability rather than a static product feed.
C) Residential real estate
Residential property is not a physical product that ships, and it is not eligible for Shopping listings. Property advertising runs through Search and Display instead.
D) Business services such as plumbing or locksmithing
Plumbing and locksmithing are services, so they have no price or availability attribute to submit. These businesses advertise through Search, or through Local Services Ads where the category is supported.
Frequently asked questions about this topic
How do I mark an item as used in my feed?
Submit the condition attribute with the value used on that item's row in the feed. Getting this wrong is a policy problem rather than a cosmetic one, because listing a used item as new misrepresents the product and can lead to item disapprovals or an account-level warning.
Can I sell refurbished items?
Yes, using the refurbished value on the condition attribute. Refurbished listings are held to the same standard as used ones: the product page must make the condition clear and must match what the feed declares.
Official documentation: https://support.google.com/merchants/answer/6149970?hl=en
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?Explained
- 2You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
- 3You’re using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Smart Shopping campaigns?
- 4You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?
- 5Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory through the use of AI technology.
- 6You’re using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Smart Shopping campaigns?