Product Listing Ads should be used for:
Correct Answer
C) Promoting products online
Key takeaways
Product Listing Ads promote physical products sold online.
The format depends on price, image and availability attributes.
Use Search or Local Services Ads for services, Display or Video for brand.
Why is this the correct answer?
Product Listing Ads exist to sell physical products online. Every part of the format assumes a product identity — an image, a price, an availability status pulled from a feed — and none of those fields make sense for a service or for a brand message. If what you are advertising has no price and no stock status, this is the wrong format.
Why are the other options wrong?
A) Promoting services
Services have no feed, no price attribute and no stock level. Service businesses use Search, or Local Services Ads where supported.
B) Promoting brands
Brand promotion is an awareness objective suited to Display or Video. Product Listing Ads are transactional.
D) Driving phone calls to a business
Driving calls is handled by call assets and call-only campaigns. A product listing sends the shopper to a product page.
Frequently asked questions about this topic
Are Product Listing Ads the same as Shopping ads?
Effectively yes. Product Listing Ads is the older name for the format now generally called Shopping ads, which is why older exam questions and documentation use the two interchangeably.
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1At which level can you add promotional text to Product Listing Ads?Explained
- 2A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?Explained
- 3Which definition corresponds to a free product listing?Explained
- 4We want users to trust the ads on our platform, so we strive to ensure ads are clear and honest, and provide the information that users need to make informed decisions. We don’t allow ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, or businesses. Source: Google’s Article on MisrepresentatioExplained
- 5You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct ResponsesMultiple correct
- 6You’re looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. Which Shopping ads policy is the advertiser violating?