At which level can you add promotional text to Product Listing Ads?
Correct Answer
A) Product group
Key takeaways
Promotional text is added at product group level.
That granularity lets an offer apply to specific products rather than all inventory.
Product groups are how Shopping organises inventory within an ad group.
Why is this the correct answer?
Promotional text is applied at product group level, which is the unit Shopping campaigns use to organise inventory inside an ad group. That granularity is the point: an offer usually applies to a particular set of products rather than to everything you sell, so attaching it to the product group lets you promote a category or a brand without claiming the same offer across the whole catalogue.
Why are the other options wrong?
B) Both ad group and product group
It is not set at both levels. Product group is the level that applies.
C) Ad group
Ad group is a layer above product groups, and is too coarse for an offer that applies to particular products.
D) Campaign
Campaign level would apply an offer to everything within it, which defeats the purpose of promoting specific products.
Frequently asked questions about this topic
How would I run an offer on specific products today?
Through merchant promotions in Merchant Center under Marketing and then Promotions, where you can target the offer by product ID or apply it to all products. That is the current route for surfacing a discount on a listing.
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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