Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?
Correct Answer
C) The landing page price is different from the feed price
Key takeaways
Feed price must match the landing page price, or the item is disapproved.
Price mismatch is one of the most common Merchant Center disapprovals.
Fix it with synchronisation, not by editing individual items.
Why is this the correct answer?
Google checks the price in your feed against the price on the landing page, and disapproves the item when they disagree. It is one of the most common disapproval reasons in Merchant Center because prices drift constantly — sales start, currencies change, feeds are fetched on a schedule that lags the site. The fix is synchronisation rather than editing one product: scheduled fetches, supplemental feeds or the Content API for near-real-time updates.
Why are the other options wrong?
A) The shipping rates for the products were updated to $0.00
Free shipping is entirely legitimate and does not cause a price disapproval. Shipping is a separate attribute from price.
B) The availability for the products are listed as ‘out of stock’
Out of stock is an availability problem, not a price one. It affects whether the item serves, but the disapproval reason would differ.
D) A ‘sale price’ attribute is blank
A blank sale price attribute is simply an item with no sale on. It is optional and does not cause disapproval.
Frequently asked questions about this topic
Where do I see why an item was disapproved?
The Diagnostics page in Merchant Center lists item-level issues with the reason and the affected products. Work from there rather than from the summary email, because it shows exactly which items and which attribute triggered it.
How do I stop prices drifting out of sync?
Schedule more frequent fetches, and add automatic item updates so Google can correct price and availability from structured data on your product pages when it detects a mismatch. For fast-moving catalogues the Content API is the robust answer.
Official documentation: https://support.google.com/merchants/answer/6098334?hl=en
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?
- 2Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?Explained
- 3Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?Explained
- 4Peter has a new online store selling electric bikes. He wants to promote his business by using a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?
- 5Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance could use the GDN?
- 6Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?