What’s one way to create a seamless experience for your retail customers?
Correct Answer
Make sure that items added to a cart are saved for later visits.
Key takeaways
Saving basket contents between visits removes a common, avoidable friction.
Shoppers frequently research on one device and buy on another.
Seamlessness comes from removing effort, not from adding incentives.
Why is this the correct answer?
Saving a basket between visits removes one of the most avoidable frictions in retail. Shoppers routinely research on a phone and buy later on a laptop, and if the basket empties in between they have to rebuild it from memory — many simply do not bother. Persisting the basket respects the work the customer already did, which is what makes it a seamless experience rather than a promotional gesture.
Why are the other options wrong?
Send e-mails to all previous visitors, offering free gifts.
Mass emails with free gifts are a promotion, and they cost money without removing any friction from the purchase.
Provide a discount for returning visitors.
A returning-visitor discount is an incentive rather than an experience improvement, and it gives away margin.
Create a landing page that displays the most popular products bought each day.
A popular-products landing page is merchandising. It may help discovery, but it does not smooth an individual customer's journey.
Frequently asked questions about this topic
How does a saved basket interact with remarketing?
They work together: the saved basket means a returning shopper can complete in one step, and a basket-abandonment audience is what brings them back to do it. Neither is much use without the other.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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