How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?
Correct Answer
Shopping ads let you surface your local inventory, and share store details for users searching near a store.
Key takeaways
Surfacing local inventory is how Shopping ads drive store visits.
It needs a local product inventory feed and a linked Business Profile.
The listing can show nearby stock status and store details to a local searcher.
Why is this the correct answer?
Shopping ads bridge to the physical store by surfacing local inventory. With a local product inventory feed in place, the listing can tell a nearby shopper that an item is in stock at a specific branch and show store details, which turns an online search into a trip to the shop. It is the only mechanism in the Shopping family that connects a search to a physical location, and it depends entirely on accurate per-store stock data.
Why are the other options wrong?
Shopping ads use specific keywords to show products that most closely match what your potential customer is looking for.
Shopping ads do not use keywords at all — matching comes from product data. This answer also describes online relevance rather than driving store visits.
Shopping ads feature 60-second product video reviews, heightening potential customer interest.
Shopping listings do not carry video reviews. The format shows an image, price, title and merchant name.
Shopping ads expand to show several paragraphs of text and a video, providing your customers with a lot of information.
Shopping ads do not expand into paragraphs of text and video. That is not the format, and it would not drive footfall in any case.
Frequently asked questions about this topic
How do I know whether the ads actually drove store visits?
Store visit conversions are the available measure where your account and country support them. They are modelled from aggregated location data rather than counted person by person, so use them to compare campaigns directionally rather than as an exact headcount.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
- 2Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google Shopping’s Local Inventory Ads help store owners meet this demand?
- 3Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?
- 4Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores? Select 2 Correct ResponsesMultiple correct
- 5You’ve owned a successful online retail business for 10 years. Recently, shopping behaviour has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed. Which two actions should you take? Choose two.Multiple correct
- 6True or false? Shopping campaigns can help promote online and local inventory.