Shopping ads should be used for:
Correct Answer
B) Promoting products online
Key takeaways
Shopping ads promote physical products sold online, not services or brand messages.
The format depends on feed attributes such as price, image and availability.
Use Search or Local Services Ads for services, and Display or Video for awareness.
Why is this the correct answer?
Shopping ads exist to sell physical products online. The format is built around a product identity, an image, a price, a title and an availability status drawn from a feed, and none of those fields make sense for a service or for a purely brand-awareness message. That is also why the policies restrict what can be listed: if the thing you are advertising does not have a price and a stock status, Shopping is the wrong format for it.
Why are the other options wrong?
A) Driving phone calls to a business
Driving calls is the job of call assets and call-only campaigns on Search. A Shopping ad sends the shopper to a product landing page and has no call affordance.
C) Promoting brands
Brand promotion is an awareness objective better served by Display, Video or Demand Gen. Shopping ads are transactional by design and are measured on sales, not reach.
D) Promoting services
Services have no product feed, no price attribute and no stock level, so they cannot be listed. Service businesses use Search, or Local Services Ads where those are available.
Frequently asked questions about this topic
Can a service business use Shopping ads?
No. Shopping listings are generated from product data that requires attributes such as price, availability and an image of the item, and a service has none of these. A service business should run Search campaigns, and can also consider Local Services Ads if its category and country are supported.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Carey has used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey’s Google Ads management workload?
- 2Julia owns a used video game store. She’s been using google shopping ads for a few months. Which two forms of data are easily available for Julia to continue optimizing the performance of her campaigns?(choose two.)Multiple correct
- 3Which basic website requirement must everyone follow in order to advertise on Shopping ads?Explained
- 4Which statement is true about Shopping ads?Explained
- 5What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?Explained
- 6Where might you see Standard Shopping ads? Choose three. Select 3 Correct ResponsesMultiple correct