Which statement is true about Local Catalog ads?
Correct Answer
Local Catalog ads are easy-to-browse display ads that showcase multiple products.
Key takeaways
Local Catalog ads were browsable display ads showing multiple products.
They used local inventory data so items shown were stocked nearby.
Google Ads delivers nothing by SMS or in print.
Why is this the correct answer?
Local Catalog ads were browsable display ads showing several products at once — the digital equivalent of leafing through a catalogue, drawing on local inventory data so the items shown were stocked nearby. The key characteristics are that they were display ads, they were easy to browse, and they showed multiple products rather than a single item.
Why are the other options wrong?
Local Catalog ads are SMS campaigns that send pre-sale information to loyal customers.
Google Ads does not send SMS. No campaign type delivers by text message.
Local Catalog ads are banner or sidebar images that show when a potential customer browses a similar brand’s website.
A single banner or sidebar image on a similar business's site describes ordinary display placement, and misses the multi-product, browsable nature of the format.
Local Catalog ads provide a weekly hard-copy newsletter that supports a company’s online ads and contains the shop’s newest inventory.
Google does not produce printed newsletters. The whole point was to move catalogue browsing online.
Frequently asked questions about this topic
How did these differ from Local Inventory ads?
Local Inventory ads were a search format promoting a specific in-stock product, while Local Catalog ads were a display format for browsing a range. They shared the same underlying local inventory feed but served different moments — one answers a known need, the other creates one.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.)Multiple correct
- 2What can Local Catalog Ads do? Select All Correct ResponsesExplained
- 3OfficePlus is a well-established business that’s been running print ads for their office supply store for years. You’re asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?
- 4Office King is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?
- 5Cheryl owns HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?
- 6Cheryl is the owner of HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?